Why And How To Utilize Google Posts?

Google Posts is a feature that allows businesses and individuals to create short and timely content that appears in their Google search results. This content can include text, images, videos, and links to external resources, and is designed to help businesses engage with their audience, attract potential customers, and increase their visibility on Google.

One of the key benefits of Google Posts is that it provides businesses with an additional opportunity to appear in search results, beyond their website. This is particularly important for businesses that may not have a strong online presence or that are looking to improve their SEO services in Delhi.

Additionally, Google Posts can be used to promote sales, events, and other timely information that may be of interest to potential customers. To create a Google Post, businesses simply need to log in to their Google My Business account and select the "Posts" option. From there, they can choose the type of content they want to create, including text, images, videos, or events, and add any relevant information or calls to action. Google Posts is a simple yet powerful tool that can help businesses increase their online visibility, engage with their audience, and ultimately achieve their marketing goals.

Google Post For Your Business

As a business owner, you know how important it is to attract potential customers and increase your online visibility. One effective way to achieve this is by using Google Posts. By creating short and timely content that appears in your Google search results, you can engage with your audience, promote your products or services, and drive more traffic to your website.

Some ideas for content to include in your Google Posts might be upcoming sales or promotions, new products or services, customer testimonials, or important business updates. Remember to keep your content concise and visually appealing to catch the attention of potential customers. By regularly posting on Google Posts, you can keep your audience engaged and informed, while also improving your online visibility and driving more traffic to your website.

Google Posts is a good marketing strategy because it allows businesses to increase their online visibility, engage with their audience, and promote timely information. By appearing in search results, businesses can attract more traffic to their website and ultimately achieve their marketing goals. It is a simple yet effective way to boost your marketing efforts and achieve your business goals.

Why To Use Google Posts?

Google Posts can be used to increase online visibility, engage with potential customers, and promote timely information such as sales or events. By appearing in search results, businesses can attract more traffic to their website and ultimately achieve their marketing goals. You can take help from our SEO agency in Delhi for best results.

Local SEO Benefits

Utilizing Google Posts helps your Local SEO. If you serve a local community or attract a lot of tourists, you’re going to increase your chances of coming up in a local search. Start using your Local SEO keyword strategy inside your Google Posts. If you're using those keywords on your website why wouldn't you use them on Google Business Profile?

Quick & Easy

Google is always hungry for content, especially fresh content. Since Google is the number one driver of traffic for many of us, it makes sense to “feed the beast,” but that may feel like a time-intensive challenge. However, it doesn't take a lot of time to create a Post, so you may just make it part of your regular social media promotional strategy, just like posting things to Facebook, Twitter, LinkedIn, or Instagram.

Unfortunately, you're going to need to publish Posts directly to GMB and in real-time. Currently, Google doesn’t allow Posts from third-party tools like HootSuite to post on your behalf, nor can you schedule posts in advance.

Free Google Real Estate

Yes, you read that right: FREE promotion at Google. With Google being the most used search engine across the globe, if they give you a chance to market your business free of charge, then take it! While many users use Google Posts for their blogs, announcements, coupons, and events–there’s some other hidden potential. Google Posts tend to be lumped in as “just another social platform”, and while that is how most businesses use Google Posts, that is only one way to utilize the platform.

How To Use Google Posts?

To use Google Posts, businesses and individuals need to log in to their Google My Business account and select the "Posts" option. From there, they can create short and timely content, including text, images, videos, or events, and add relevant information or calls to action. The content will then appear in their Google search results.

Using Images and Videos in Google Posts

While you can use stock photography, it preferred that original photography be used just like the rest of your digital marketing strategy. Google doesn’t limit the use of wording (like Facebook) or discourage users from using branding images. Take advantage of this space to catch the user’s eye, and increase your click-through rate on the post itself. Using Google Posts as a vehicle to send users to a specific page on your website increases your chances of getting those users to convert.

Remember, like many other platforms, Google will crop your photos to ensure it fits within the thumbnail. Having all of your text centralized is one of the best practices when it comes to choosing and creating images.

Using Google Posts for Advertising

Do you run Local Service Ads or other Google Ads? If so, we suggest using the same verbiage from those ads in your Google Posts. Users are ultimately checking out your business from Maps or the Local 3-Pack, you want to ensure that you’re advertising your products/services consistently. Remember, any image 750 x 750 or larger seems to work best.

Tracking Posts with UTMs

Looking at your Google Analytics, you won’t ever see “Google Posts” as a referral source nor will you find “Google Business Profile.” For this reason, it’s important to add UTM tracking codes in your post URLs. UTM codes are snippets of code attached to the end of a URL that can be used to pinpoint specific sources of traffic to your website.