SMS Advertising: What You Should Know Before Sending

Is your content marketing plan failing you? Add SMS marketing services to your marketing strategy if you want to try something new or if your conversion rates have dropped as a result of the cookie-free world. SMS marketing is a direct line to your customer in a world where most people hold their phones for most of the day. The average American checks their phone 344 times per day, or every four minutes! Without having to worry about your email going into the spam folder or social media algorithms muting your content, you can put your message right in front of their eyes with SMS marketing.

Who is SMS Marketing Aimed At?

Adding SMS messages to your content marketing strategy is likely really smart for most brands, however they function admirably for:

- Service companies: An effective strategy for reducing lateness is to send text message reminders. Because they are sent directly to the customer, text messages perform better than email notifications in this circumstance.

- Online stores: Running a glimmer deal? Send a quick text message! Is a sought-after item currently available? Text a message out! They can also be used to send messages about abandoned carts, orders, and shipping updates. SMS is the most effective method for quickly disseminating any news you have.

- Travel organizations: For businesses that rely on travel, time is of the essence. Send out updates, cancellations, or changes via SMS messages.

- Large businesses with hundreds of workers: The best way to quickly reach a large number of people with your message is via text message.In short, businesses and brands that want to quickly get their message out can really benefit from this kind of marketing.

Stats on Efficiency of SMS Marketing

We have discussed the impressive open rate of 98 percent, but what happens after they click on your message? All things considered, many individuals will either tap on your message or answer it. Take a look at these facts:

- 48% of consumers prefer to receive brand updates via SMS

- 95% of texts are read within 3 minutes of delivery

- 90% of customers have stated that they have gained value through SMS loyalty programs With numbers like those, it is difficult to argue against incorporating this type of messaging into your strategy.

GDPR Rules And Guidelines On SMS Marketing

Very much like whatever other limited-time correspondence, there are a couple of things to know about prior to hitting send.

SMS marketing is governed by the General Data Protection Regulation (GDPR) in the European Union. It is also governed in the UK by the GDPR. Promotional communications are also subject to some restrictions under the Public and Electronic Communications Regulations 2003 (PECR).

Be sure to follow these guidelines to avoid trouble and maintain compliance. You should not have to worry too much about breaking the GDPR as long as you continue to respect your audience's wishes and only send messages to those who have consented to receive them. Provide clear opt-in and opt-out options. Professionally manage your consumer data. It is critical to stay abreast of any new developments in regulations in the nations where you use SMS marketing services. You can also take help from an SMS marketing company for this.

Advantages and Disadvantages of SMS Marketing

As can be seen, SMS marketing offers numerous advantages. It is a low-cost way to reach a large number of customers with little effort. You are probably also seeing profit gain due to the extremely high open and click rates. As long as they opt in, customers also adore them. SMS marketing can, nevertheless, become spammy. Make sure your messages are valuable to your customer, personalized, and on-brand to prevent them from being deleted. Return to your traditional methods of communicating with your client if they unsubscribe.

Some Useful Insights

- Call to action: Before you start your SMS marketing campaign, you should think about your goals. Make your goals clear to your employees so that they can seamlessly incorporate SMS campaigns into your company's marketing strategy. Consider SMS as a component of all of your other campaigns. Choose a strong call to action after you have figured out what you want to accomplish and how it will affect other aspects of your business's marketing.

Your campaign will fail if a customer does not comprehend what they are reading in an SMS or exactly what they need to do after reading it. In order to facilitate engagement, your SMS should clearly indicate a capitalized keyword and short code.

- Rewards: Once your campaign goes out, it will disrupt your customer's day. Do not take for granted how quickly the SMS is read. To ensure that your customers opt in, continually provide them with a little something extra to energize your customer relationship management program. A great way to ensure that people will engage with your campaign is to offer discounted deals, special privileges, limited access, or other one-of-a-kind promotions. Additionally, personalizing messages fosters a sense of familiarity and respect, and two-way SMS is an effective method of engagement and market research.

- Be Compliant: Customers should simply text a keyword to a short code to sign up for your offers. Because of this, your customers won't feel like you are spamming them and you can easily ensure that they agree with you. Obstacles can occasionally arise from mobile communication regulations and compliance requirements. There are some legal requirements your SMS campaign must meet. Terms and conditions, an opt-out option, and the disclosure of any additional SMS charges are all common examples. It is essential that you become familiar with the particular rules that apply to the regions to which you are sending messages.

- Consistent and Fast: You must make use of the fact that your SMS will almost certainly be delivered to your customer immediately for the benefit of your campaign. Make announcements about upcoming events or time-sensitive special offers. Do not spam your customers once you have their permission, but be consistent. The majority of successful campaigns communicate with their customers weekly.

- Analyze and Sync: Your SMS campaign should be fully integrated with your traditional media advertising, including radio, print, social media, and television. To ensure that your campaign is successful, your call to action needs to be well thought out. By keeping an eye on your subscriber growth and customer engagement, you can be sure to determine how successful your campaign was. Check your campaigns on a regular basis to see which ones are working best for your customers. SMS messaging that is personalized and sent at the right time can help you get leads and make more money.