Seven Brands That Use Social Media To Tell Stories In The Right Way

In the ever-evolving landscape of social media, brands face the challenge of standing out amidst the noise and capturing the attention of their target audience. However, there are a select few that have mastered the art of storytelling on these platforms, captivating users and creating lasting connections. In this article, we explore seven brands that have harnessed the power of social media to tell stories in the right way.

Through strategic content creation, engaging visuals, and thoughtful narratives, these brands have successfully leveraged social media platforms to build brand loyalty and drive meaningful engagement. From creative campaigns that tug at heartstrings to interactive storytelling that immerses users in their brand world, these brands have mastered the art of captivating their audience in the digital realm. Join us as we delve into the fascinating world of these seven social media storytelling pioneers. Social media marketing relies heavily on effective brand storytelling. If you need some ideas, our social media marketing company in Delhi has noted some brands that have done well at social media storytelling.

Humans of New York

Humans of New York has nearly 18 million Facebook followers, making it one of the biggest successes in storytelling for social media services. What started out as a New York City photographer telling the stories of random strangers on the streets of New York City has grown into a huge brand success that includes a best-selling book and trips to more than 40 countries. Because the creator, Brandon Stanton, hits on all three points - emotional, trustworthy, and captivating, it works! He frequently divides people's stories into multiple posts to entice readers to return for more information.  Humans of New York constructed a stunningly effective brand completely from social media  while likewise waking us up to how others around us live. 

Dove

Dove's refusal, like the rest of the beauty industry, to employ supermodels or airbrushed advertisements is largely the reason for its success. They concentrate on actual people and their stories. One of their most successful campaigns featured models who celebrated women's curves and life stages. However, Dove's style of storytelling was not without controversy. The company's wildly successful "Real Beauty" campaign in 2013 was criticized by many.

The beauty company persevered despite criticism because its relatable content and campaign were making a difference. By taking advantage of the quite normal profound sensations of frailty, ladies all over the world could see themselves in this mission. They connected with it.

However, Dove did not end there. Dove launched its "Men Care" campaign, which focused on a military man on deployment who missed his child, in order to regain a male viewership that felt woefully out of touch with the "Real Beauty" campaign. Dove therefore seized the opportunity to visit him with his family. Even though it did little to promote the Dove product, it resonated with fathers who were experiencing the same feelings. It helps that the campaign was launched just in time for Father's Day. 

Heinz

Most people are familiar with Heinz because of their ketchup. However, their soup campaign is one of their most well-known storytelling campaigns for social media marketing. In point of fact, the campaign was carried out in the United Kingdom for a total of five years. Fans were able to basically send personalized get well soon cards through the soup label on each can that was purchased. In collaboration with Starlight Children's Charity, Heinz gave one euro for each can of soup that was purchased.

This is effective on numerous levels. Fans can help those they care about through the brand, which plays on the feeling of family and healing. Everyone connects with that story of connection; After all, who hasn't wanted to comfort the sick? A can of soup is a great way to do this. By appealing to people's sense of humanity, the fact that it also benefited charitable organizations enriched the narrative. The charity was selected by Heinz's Facebook community. The campaign became even more personal as a result of this. Again, this only added to the impression that Heinz was actually paying attention to and connecting with its target audience.

Nike

Nike mastered the art of brand storytelling for social media marketing services long before it became a marketing trend. In addition, they did it once more with their equality campaign in 2017. In it, Nike raises awareness of inequality and motivates people to take action by leveraging its position as one of the leading fitness brands. Nike also positioned itself as a potent force for social change by telling stories on social media. It gives its athletes more than just workout shoes and equipment; it also gives them a chance to contribute to the greater good. Therefore, you are also supporting the movement by wearing Nikes or even interacting with them on social media. People would be proud to be a part of this powerful message. In addition, Nike pledged to give $5 million to organizations working to advance equality in US communities in 2017.

The principles of cause-driven marketing are utilized once more in this social media campaign. Furthermore, it cannot be denied that such strategies work. As per Forbes, 70% of shoppers anticipate that brands should make a public move on friendly or natural issues. When younger customers are surveyed, this number rises. 33% of Americans believe that a company's reputation is just as important as the products it produces, frequently being the primary reason why they have made a purchase from a particular company in the first place. Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. Nike is well-versed in cause-driven initiatives when it comes to brand storytelling on social media.

Intel

Another way to connect with your followers through social media marketing is to literally tell your brand's story. This is something Intel does well on Instagram, where it uses powerful images and captions to show the history of the brand, including its founders, notable employees, early products, and so on. However, a brand's history does not always have to be so long ago.

The company's current state can be seen by documenting the use of its most recent products. When joined with files from where it began, it assists with illustrating the brand and shows the organization's development after some time. In a way that words alone cannot, a picture of the first computer operating in the same feed as the most recent drones supporting marine research demonstrates the company's progress. This is an illustration of how storytelling via social media fosters a more intimate relationship. It will be easier for followers to connect with the brand and gain trust in it if they can see the faces and comprehend the story behind it.

Conclusion

There are many good reasons why social media storytelling is taking over digital marketing. Now is the time to start planning your own social media storytelling campaign if you want to attract a larger, more devoted audience. Be genuine, empathetic, creative, and relatable. Keep in mind - center around your guiding principle and those of your interest group. Run with it because the overlap will be your sweet spot. For more information, visit our social media marketing agency in Delhi - 1built4u.in .